“We sent out an appeal to our customers asking them if they knew anyone who could write the book-and within days we had been contacted by a couple of Brazilian journalists who had been contacted by one of our customers,” Ramalho explained. And the story behind the publication of The Brazilian Expeditionary Force in World War II is even more impressive: the subject took a staggering 58% of the vote (over 10,000 people) in February 2009, but finding an author for a previously unexplored subject proved to be a challenge for Osprey. Armies of the Balkan Wars 1912–13 by Philip Jowett has gone back for reprints twice since it was published in April 2011. One of its biggest hits so far is The Chaco War 1932–1935 by Alejandro de Quesada, which saw preorders exceed its initial print run. The public is then allowed to vote on the titles for 30 days and the winner gets published. The publisher picks the most popular requests and whittles them down to a list of five titles. The book suggestion field (the first step in the process, featured on Osprey’s homepage) gets thousands of suggestions each month, which Osprey reads through. Five years after the book voting feature was introduced, Osprey reports that it has sold over 35,000 copies of books based on customer-generated title suggestions.
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